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Last year, Springer Mountain Farms (of Baldwin, Georgia) approached us to create a video series for the launch of their Non-GMO Verified chicken line – “Plus.” By leveraging the power of content marketing through video storytelling, we were able to turn a complex process into a compelling story that connected viewers with this premium-poultry brand on a human level.
Following a Midwestern farm family through the ups and downs of a growing season, this entertaining series serves as a testament to how much can be accomplished when honest, hard-working people unite to tackle a challenge. Below you will find six of our favorite episodes from this twenty-part series.