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Since our inception in 1976, supporting health care brands has been at the heart of what Dearing Group does. Over the years, we’ve worked with hospital systems, multi-specialty groups, elective care practices, retirement communities and more. We’ve promoted life-giving service lines, highlighted life-saving technology and created memorable content brands. We’ve listened and shared stories of patients who have overcome incredible obstacles and of caregivers who have inspired others to be their best.
Since our inception in 1976, supporting health care brands has been at the heart of what Dearing Group does. Over the years, we’ve worked with hospital systems, multi-specialty groups, elective care practices, retirement communities and more. We’ve promoted life-giving service lines, highlighted life-saving technology and created memorable content brands. We’ve listened and shared stories of patients who have overcome incredible obstacles and of caregivers who have inspired others to be their best.
Who we’ve worked for
Client highlight
Challenge
Our long-standing client presented us with a unique challenge: create a content brand that would effectively connect with women beyond standard, care-based interactions. We know that women make the majority of health care decisions for their families. Our task was to develop a comprehensive content strategy that would genuinely connect with this key audience, all while further establishing Franciscan Health as a trusted partner in women’s health care.
Results
Our comprehensive content strategy resulted in the creation of the Inspiring Women brand. Designed to connect exclusively with women, this brand focuses on health from the perspective of mind, body and spirit. Members of this program have access to a variety of content from inspiring stories of thriving women to uplifting devotionals and helpful tips and techniques. Our content mix includes print, email, social media and in-person events. After launching, the results have been impressive — with consistent membership growth of over 10,000 in our first year. This unique content brand not only strengthens Franciscan Health’s position as a trusted partner, but it also provides a direct conduit to key, health care decision-makers in their markets.
Client highlight
Challenge
Our client faces the critical challenge of serving the mental health needs of their designated communities. As such, our responsibility is twofold. First, we must maintain a flexible project workflow to seamlessly accommodate any on-demand needs related to their marketing and communications efforts. Second, we are tasked with creating and maintaining on-brand content for each of their digital channels.
Results
Through a deep understanding of their mission and a well-crafted content strategy, we consistently produce relevant and impactful content for their audiences in a cost-effective manner. Additionally, our nimble workflow has allowed us to create countless short-turn projects all while upholding the brand’s unique voice and message.
Dearing Group exceeded our expectations with their ability to pivot quickly and consistently deliver high-quality work that adapts to our changing needs.
When you’re ready to take a leap into better marketing and advertising solutions, we’ll gladly jump with you.
