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The freedom of your first car. The pride of home ownership. The security of solid retirement savings. Dearing Group knows what financial customers want. Through the years, we’ve worked with banks and credit unions of various sizes. In some instances, we’ve served as the bank’s primary brand voice. In others, we’ve handled specific product lines, like retail or credit cards. In each case, we’ve delivered solid financial returns.
The freedom of your first car. The pride of home ownership. The security of solid retirement savings. Dearing Group knows what financial customers want. Through the years, we’ve worked with banks and credit unions of various sizes. In some instances, we’ve served as the bank’s primary brand voice. In others, we’ve handled specific product lines, like retail or credit cards. In each case, we’ve delivered solid financial returns.
Financial Experience
Client highlight
Challenge
As a trusted partner of this regional bank, Dearing Group was tasked with developing communication strategies that conveyed the benefits of their products across diverse markets through a combination of paid media and in-branch touch points. Achieving balance between timely and consistent campaign execution, while remaining mindful of the client’s budget constraints, was paramount to success. Our campaigns needed to not only cut through the noise of the competitive financial industry but also deliver measurable results for the bank.
Results
With each campaign, we had tremendous success converting prospects to customers. Our carefully crafted messaging and selective paid media tactics delivered consistently positive returns on investment, time and time again — such as a 207% demonstrated return on investment on the example featured above.
Client highlight
Challenge
Our expertise was called upon by a well-established community bank in central Indiana to help shift their marketing strategy toward capturing real estate-based transactions without compromising their genuine commitment to the loyal customers and communities they serve.
Results
Through the development of a new brand position and aesthetics — coupled with a strategic, multi-tiered digital marketing campaign — we achieved exceptional results for the bank. This included an impressive 379% increase in traffic (YoY) to the bank’s mortgage page while still maintaining their reputation as a capable, community-focused partner for consumer and commercial banking services.
When you’re ready to take a leap into better marketing and advertising solutions, we’ll gladly jump with you.
