OUR TOOLBOX

ALWAYS PREPARED.

For decades, clients have turned to us for an array of marketing skills, a vast set of advertising experience and the variety of communication tools in our belt. We place a strategic emphasis on creative development to define, refine or bolster our clients’ brands while also creating compelling stories for a range of media. Then, we ensure those messages are heard loud and clear by the people who need to receive them most.

 

If you want to differentiate your brand, you must tell your story. We have the tools to do it.

ADVERTISING

Heightening your brand through tried and true advertising mediums has served as the basis of what we have done for the past 40 years. We take pride in cultivating creative solutions and using persuasive messaging to tell your unique story. That story comes to life across a variety of channels, featuring commercials that captivate, digital campaigns that inform, billboards that inspire, and other mediums that best advance your goals. Together, these components sing in harmony to capture your audience, spurring them to react. And that’s music to our ears.

TV / RADIO

PRINT

OUT OF HOME

DIRECT MAIL

BRAND DEVELOPMENT

Your brand is your most rapid communicator. It displays your values in a flash, can form solidarity with your audience and can win both fans and business.

 

So now we ask, what is your brand? That’s a question we can help you answer.

 

We’ve broken the brand development process down to a science, starting with an intensive Brand Discovery Exercise. Your key constituents and decision-makers work alongside our branding experts, so we can get under the hood and figure out what makes your brand tick (or in some cases, not). You’ll share insights, opinions and visions concerning your brand and we’ll poke, prod, nip and tuck until your strategy is in complete alignment. From here, we’ll create key messaging to use across your brand’s communications to best tell your story and hit a home run with your audience.

BRAND POSITIONING

KEY MESSAGING

VISUAL IDENTITY

BRAND STANDARDS

CONTENT MARKETING & SOCIAL MEDIA

Are you the person at a party who contributes to the conversation? Or the person who only talks about themselves?

 

One engages partygoers and one loses their interest—That’s the difference between a solid content strategy and a lackluster one. Today, it’s imperative to have an original approach to hook people on your brand. Differentiate yourself from competitors with a story that’s targeted, purposeful and refreshing, ensuring strategic value. More than just content, we’ll help you identify the right tone of voice, messaging, and visual identity to use on selected channels. Time to get this party started.

CONTENT STRATEGY

EDITORIAL CALENDAR DEVELOPMENT

CONTENT DEVELOPMENT

PERFORMANCE ANALYSIS / REPORTING

WEB DEVELOPMENT

Everyone knows a website is merely your organization’s ante to get in the game. But it’s also a communication tool that can make or break your credibility. Is yours missing out on opportunities to tell your story and build genuine, long-lasting relationships?

 

We excel at making the web an important conduit to your company’s brand. Our full suite of digital solutions gets you up to speed faster and for less – leveraging the latest emerging technologies and trends while offering unlimited functionality and unparalleled ability to tell your story. When you’re ready to up the ante, we’ll be prepared to go all in.

USER INTERFACE DESIGN

STRATEGIC WEB COPY

CUSTOM CODE DEVELOPMENT

DIGITAL MEDIA INTEGRATION

AUDIO/VIDEO PRODUCTION

In the depths of the digital age where instant gratification is king, your audience may want information delivered to them on an audio/visual platter. Luckily, we develop engaging audio-visual experiences to invoke your brand’s story while entertaining and delighting your audience’s senses. From storyboard through final production, we’ll take the reigns to ensure your story resonates with your audience. Script it. Make it. Release it. Go celebrate – that’s the plan.

WEB-BASED VIDEOS

TRADE SHOW

HR / TRAINING VIDEOS

TV

RADIO

ENVIRONMENTAL BRANDING

Have you ever heard the saying, “If walls could talk…”? The truth is, they do. Your environment is one of the best touch-points to elevate your customer experience, attract new talent and engage employees. Through environmental branding, we unlock the power of your story and leverage physical, three-dimensional form to bring your brand to life. We craft strategic displays for events, trade show exhibits, permanent and pop-up installations and anything else you can imagine to highlight your most powerful attributes. When your walls can talk, your customers listen.

TRADE SHOW DISPLAYS

TEMPORARY & PERMANENT INTERACTIVE INSTALLATIONS

INTERIOR / EXTERIOR SIGNAGE

TRADITIONAL & DIGITAL MEDIA

Traditional and digital media are like apples and oranges. One might work better in one recipe than another, but sometimes you need a healthy mix of both. As veterans in the advertising and marketing industry, we have experienced the pendulum swing back and forth between traditional and digital media. In an increasingly digital world, television, radio and print media provide their own advantages. Other times, your tech-savvy audience may respond better to display ads and social media blasts. Our experienced team combines these traditional media outlets seamlessly with our digital campaigns to make an effective fruit salad. Success has never been tastier.

PLANNING & PLACEMENT

ONGOING OPTIMIZATION

TRANSPARENT REPORTING

PUBLIC RELATIONS

Truthfully, everyone wants to be talked about. In blogs and tweets, on front-page covers and award podiums, in business pages and on the evening news. They want magazine features and social media buzz. They want to be top of mind. We expect our clients to be media greedy—and we have our own high expectations. So it’s a good thing we’re well-versed in all aspects of planning and executing effective PR campaigns with a proven track record of success. So what do you say? Let’s give them something to talk about.

PUBLICITY STRATEGIES

FOUNDATIONAL MESSAGING

PLANNING & EXECUTION

READY TO EMBRACE A NEW WAY OF ENGAGING PROSPECTS?

We’re looking for our next maverick client to disrupt old models of marketing and challenge the status quo. If that’s you, we want to know.

 
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(765) 423-5470
agency@dearing-group.com

1330 Win Hentschel Blvd.
Suite 130
West Lafayette, IN
47906

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