A CASE FOR CONTENT

CONNECTING WITH CONSUMERS

Last year, Springer Mountain Farms (of Baldwin, Georgia)  approached us to create a video series for the launch of their Non-GMO Verified chicken line – “Plus.” By leveraging the power of content marketing through video storytelling, we were able to turn a complex process into a compelling story that connected viewers with this premium-poultry brand on a human level.

 

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Following a Midwestern farm family through the ups and downs of a growing season, this entertaining series serves as a testament to how much can be accomplished when honest, hard-working people unite to tackle a challenge. Below you will find six of our favorite episodes from this twenty-part series.

What is Content Marketing?

Rather than focusing on the sale, Content Marketing is about connecting consumers to valuable, relevant content that in turn contributes to more profitable consumer behavior down the line.
 
If you would like to discuss a content project, don’t hesitate to reach out.

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agency@dearing-group.com

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